Artificial intelligence is still suspect to many people. This is also due to the fact that AI is mostly a BlackBox. You have to live with the results without actually being able to understand how they came about. This will change with the next generation of AI, but much of it has already changed at Adobe. Sensei presents its results in a kind of decision tree. This graph called visualization makes clear where the path leads and is a very decisive step. This is probably best compared to the development of operating systems on computers: While early versions such as MS-DOS were only comprehensible in depth for absolute experts, graphical user interfaces such as MacOS have opened up these possibilities for all users, created transparency, democratized the use so to speak. This is exactly what is happening in the AI area. Sensei is, so to speak, the new generation of a graphical operating system with which all users can use AI for their purposes. The possibility of intervening oneself, changing parameters and thus achieving new results, brings about a whole new transparency as a collateral benefit, so to speak - and at the same time forces users to deal with the subject.
Anyone who has ever witnessed a meeting, for example about a new campaign, is familiar with these discussions. One finds the colour better, the other believes that the formulation works safely, and the traditional group wants to do it the way it has always been done. All positions are in common: In the best case only experience values are the basis, often only a gut feeling, in the worst case it is above all a matter of expressing one's own views. Used correctly, AI will put an end to this situation. There are two main reasons for this, which can be explained quite well with the example of Sensei. Firstly, the framework makes it possible to dump unstructured data and turn it into useful information. Experience becomes data basis. Second, AI offers the possibility to run A/B tests in real time and continuous loop. The results can be used directly, the data beat the gut feeling - and other lower motives.